Skinology is a Chilean startup disrupting the beauty and self-care market. With a mission to make skincare accessible to everyone, they’ve combined cutting-edge AI technology with expert dermatological knowledge. As pioneers of an entirely new category in the local beauty industry, Skinology needed a comprehensive brand universe that would connect consumers with their innovative business model.
The philosophy: Skincare shouldn’t be complicated. Ultra-personalized skincare is about making things beautifully simple again.
Shaping a new brand through strategy, branding and emotional design.
The Challenge
How do you introduce a revolutionary skincare concept to a market that’s never experienced it before? This was our central challenge—translating a complex, AI-driven personalization process into communication that feels essential, fresh, and approachable.
Skinology needed more than brand identity or social media content. They required a strategic vision brought to life through creative assets that would establish this groundbreaking product in an entirely new market category.
The Solution
Narrative Development
From this strong foundation, we built a compelling brand narrative featuring:
- A powerful brand manifesto
- Strategic key messaging
- Educational storytelling that demystified AI-powered skincare
- Empathetic communication that empowered their audience
Brand Universe Expansion
We then added two critical layers to complete their brand universe:
- Visual Identity System: A cohesive visual language that reflected their tech-forward yet approachable nature
- Emotional Journey Mapping: A strategic framework for their complete brand experience cycle
Implementation
Finally, we applied this comprehensive brand universe to:
- A new content structure guide for their website
- A refreshed social media content strategy and direction
- Paid media campaigns for Meta for key commercial moments